Instagram is one of the most celebrated and engaging social media apps. In this platform, both videos and images are put together, which is new to other platforms. Instagram has come up with many useful and worthy features. One of the best features is IGTV; it’s a standalone app tangled on Instagram. Posting length videos is not possible on Instagram, but after the entry of IGTV, users are able to post long videos for up to one hour. It will be good news for marketers, business owners, or creators to promote their business or content in a detailed way.
In this article, you are going to spot five worthy reasons to use IGTV.
Video Content Become More Powerful
Currently, videos are getting more and more effective, increasing the mobile traffic. People love to watch video content. It is easy to create, edit, share on social media. Using video, you can convey your message clearly and provide more information. As per the prediction, in this year, 2021, there will be more than 78% of traffic for video related content. So, it’s time to try IGTV and use it for your business growth. Start posting videos on IGTV, because when time goes, it will be commonly practiced by everyone on Instagram. So, before more entries, you need to occupy a unique place for your business.
Young Audience Are Focused
Of course, your kids and teens are the future of the next generation. So, their interests and expectations are very important. Instagram will easily pull out the younger audience. When your business has a younger audience, it makes a more active community. Targeting a younger group of people is easy on Instagram. If you use IGTV, then getting attention from your younger generation is not a big deal.
Increase Visibility Of Products & Services
With the help of long-form video, you can generate extra user traffic to your IGTV channel. So, automatically, it will give more visibility to your product and services. In order to construct engagement for your brands or products, you can use the IGTV platform. Moreover, through Snaphappen IGTV likes, you can bring more engagement to your video. It helps to give more exposure to your IGTV account. When you receive more attention from your audience, you can expect more people to purchase your products. Here, you can boost your conversion rate, and you have more space to create your video. You can promote your products in engaging and compelling content. There is a better chance of increasing your engagement rate. Moreover, you can include a clickable link that directs your audience to your desired landing page.
Stronger Your Relationships
Through IGTV, you can create lengthy videos for up to one hour. Remember, only if you have more followers, you can extend your video length up to one hour. Still, normal users can create a video for up to 15 seconds to 10 minutes. Longer videos make your audience connect more with your brand or account. It will create emotional attachment. When people start watching your face on videos, they will like to engage with your content. They will think that you are directly speaking to them. An emotional connection makes your audience engage more with your content. You can pay attention to your audience’s interest and address their challenge, build relationships, and connect with your community.
IGTV has mingled the benefits of both Youtube and Instagram under one platform. Through IGTV, businesses are getting more opportunities for promotion and growth. It is the best stage for marketers to advertise their products creatively. In this article, you will understand the importance of IGTV.